The story of Spanx shape wear

Published: 02nd September 2009
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Spanx shapewear is a premium range of body shape wear that is popular with women world wide. It is the creation of one charismatic personality- Sara Blakely.





The story of Spanx shapewear is an interesting one. It is part of the life story of its creator Sara Blakely.





It all started with her facing a bleak future having failed her law exam twice. After her LSAT failures, Sara stated selling fax machines door-to-door in St. Petersburg, Florida Soon she rose to the position of national sales manager with the company. But she was more ambitious.





"I did standup comedy at night in different cities for fun, because I couldn't fraternize with the people I was training," Sara recalls. "One night I was going to be on stage but I couldn't figure out what to wear under my white pants that wouldn't show lines. So I cut the feet out of my panty hose. That's when I had my epiphany."





An informal meeting with a group of her friends-most of whom also had cut the feet off their hose some time-convinced Sara about the viability of her product - footless panty hose.





So Sara got into action. She researched and wrote her own patent for footless pantyhose. She created the name "Spanx shapewear". She is also responsible for the quirky slogan of spanx shapewear - "We've got your butt covered!"





During the next two years she put in $5,000 of her own money into getting a prototype of spanx shapewear made. In 2000 she began selling Spanx shapewear in major department stores such as Neiman Marcus and Saks Fifth Avenue.





Soon she received a life changing call- from Oprah Winfrey who loved the idea of body slimming, toeless panty hose and she featured Spanx shapewear as one of her annual favorite things. The rest is history.





Today, Spanx shape wear, based in Atlanta, is a $150 million company with 55 employees and 100 different styles. Since 2000, around 5.4 million Spanx shapewear products have been sold and for 2008, Spanx shapewear products sold for $350 million globally.





Sara Blakely ahs been showered with accolades. In 2002, she was awarded the Ernst & Young Entrepreneur of the Year Award She appeared on the 2004 reality television show titled The Rebel Billionaire: Branson's Quest for the Best. She has also appeared on the second season of American Inventor as a panel judge. She is a member of the Atlanta chapter of Entrepreneurs' Organization





Forget punishing diets, plastic surgery and strenuous exercise - fashion gurus Stacy London and Lloyd Boston recommend clever clothing tips to drop dress sizes. The style experts are big fans of shaping undergarments like Spanx shapewear





Actresses Tori Spelling and Rebecca Romijn have all admitted using Spanx shapewear to help give them an hour glass figure, while 'Desperate Housewives' star Eva Longoria and singer Katy Perry have also been using the smoothing garments.





Lloyd added: "They shave visual pounds of your body. Stock up on slimming Spanx shapewear with no shame!"





So Sara got into action. She researched and wrote her own patent for footless pantyhose. She created the name "Spanx shapewear ". She is also responsible for the quirky slogan of spanx shapewear - "We've got your butt covered!"



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